Jake Paul, ‘It’s Everyday Bro’ | Track Review
Jake Paul, accompanied by his crew, Team 10, delivers the atrocious, god awful single, “It’s Everyday Bro.”
“It’s Team 10, bitch!” Whoa! And to that reiterated shout out, the appropriate response is, so what? There are some other responses, but, we’ll leave it at that. For those unaware of the power of YouTube, Team 10 is a group of YouTube personalities including the lead artist of “It’s Everyday Bro,” Jake Paul. But before examining J.P., back to Team 10. According to their website:
Team 10 is a squad of young like-minded individuals who teamed up together to take over Hollywood.
So, young adults who want to be celebrities? Something like that. Jake Paul (the younger brother of Logan Paul) is apparently testing the waters of a music career. If his debut single “It’s Everyday Bro” – supposedly written and recorded in one day – is any indication of his artistic direction, perhaps he should do some soul searching.
On to the Pain…
After a hyped-up intro, Jake Paul drops his bars. Those bars are suspect from the jump:
“It’s everyday bro, with the Disney Channel flow / Five mill on YouTube in six months, never done before / We pass all the competition man, PewDiePie is next / Man I’m poppin’ all these checks, got a brand-new Rolex.”
The best way to characterize those bars? Corny and cliché AF. The Disney Channel line clearly eliminates any sense of credibility the Ohioan has. True, he’s doing mad numbers on YouTube, but still, how many more rappers or faux rappers are going to brag about a Rolex? Continuing on into his verse he drops a bit of profanity, but of course no f-bombs for that gangsta Disney Channel audience.
The hook is profound – said no one ever:
“It’s everyday bro… / I said it is everyday bro!”
Good to know. Moving on, Team 10 starts to join the party, in all its eye-roll worthy glory. Nick Crompton informs us in his verse that “England is my city.” WTF? He goes on to assert the sheer power of Team 10:
“And if it weren’t for Team 10, then the US would be shitty / I’ll pass it to Chance ‘cause you know he stay litty.”
So, without Team 10 the US would be shitty? Insert laughing so hard I’m crying emoji, please. The mighty Chance Sutton kills it deader than four o’clock:
“Two months ago, you didn’t know my name / And now you want my fame? Bitch I’m blowin’ up.”
OMG – no strike that – OMFG! He goes on later to tell haters “Think you need to get your shit straight.” Us Chance, us, or your crew and this ridiculous hip-hop song?
Even More Nonsense…
The absurdity and cringe-worthiness continue. The Martinez Twins rap in Spanish, throwing in a jab at Donald Trump. Tessa Brooks later delivers an epic lyric:
“Yeah, I smell good / Is that your boy’s cologne?”
Jake Paul picks right up on it on the final verse of this mess – er song. His final verse goes something like this:
“Is that your boy’s cologne? / Started balling / Quicken Loans / Now I’m in my flippin’ zone.”
Jesus – we need him, we need him, we need him!
So, how does “It’s Everybody Bro” stack up? Simply put, it’s NOT every day that the music industry is cursed with something that wreaks like this single. Jake Paul and Team 10: Hang up the rap shoes and don’t ever pull them out again. EVER!