Billboard: Travis Scott Takes No. 1 On The Billboard 200
Travis Scott makes savvy move releasing ‘Birds in the Trap Sing McKnight’ during a quiet week and tops the Billboard 200.
September 2, 2016 wasn’t the most profound release date in music industry history. It was among the quietest release dates of 2016. One artist seized upon this date and made some history himself. Travis Scott dropped his sophomore album Birds in the Trap Sing McKnight out of nowhere, and now he reaps the benefits of a no. 1 album on the Billboard 200. Scott couldn’t break into six-figure swag like Barbra, FGL, and Britney did last week, but he did move 88,000 units (60%+ pure sales).
Despite a quiet week, another debut enters right behind Scott (we didn’t cover this one). A Day to Remember begins at no. 2 with Bad Vibrations, which launches with 67,000 units. Bad Vibrations outsells Birds in the Trap Sing McKnight as nearly 93% of the 67,000 units comprised of pure sales.
Beyond Travis Scott and A Day To Remember, the rest of the top-10 have previously been there already. First, looking back at last week’s newbies, Florida Georgia Line (Dig Your Roots) slides to no. 5. Barbra Streisand (Encore), the former chart queen, slides further to no. 6. All told, like last week, both artists and their respective albums put up similar numbers once again.
Beyond FGL and Babs, Drake (Views), Suicide Squad: The Album, Twenty One Pilots (Blurryace), Rihanna (Anti), Beyoncé (Lemonade) and Frank Ocean (Blonde) all retain spots within the top 10. Notably, Drake and Suicide Squad re-enter the top five. Both have “done some damage” in the top five, particularly Drake.
Who’s got next? Jason Aldean (They Don’t Know) is the surefire favorite. Aldean typically sells well and even if They Don’t Know doesn’t match his past sales, it should easily top the Billboard 200. Bastille (Wild World) shouldn’t be overlooked either.