Track Review | Lil Yachty, ‘Bring it Back’
Lil Yachty completely misses the mark on “Bring it Back,” the third single released ahead of his debut album, ‘Teenage Emotions.’
Lil Yachty drops his official debut album on May 26, 2017, entitled Teenage Emotions. Ahead of the album’s release, the rollout for the project has been, um, questionable. Single “Peek a Boo” paired the youthful rapper with Migos with subpar results. Now, he returns with his third single from Teenage Emotions, “Bring it Back.” The results are nothing short of a mess.
From the start, “Bring it Back” is a turn-off. Yachty’s vocals are drenched in effects, namely autotune, which is polarizing in itself. Some rappers can pull off autotune respectably, while others fail miserably. In the case of Lil Yachty, he falls short. As bad as the vocals are, there are many more flaws with “Bring it Back” – the production!
Geez Louise is the production a dud…did I say that? Often, good production can at least salvage a bad song. Here, the backdrop just doesn’t fit. It’s bizarre. Could this 80s-infused production work have been successful with a different artist? Quite possibly, but even as quirky as Lil Yachty is, this is absolutely too much to require of the listener. So maybe the rub is more fit as opposed the production itself by Free School.
To make things worse, the lyricism is also subpar… shocker. The chorus is cliché:
“Bring it back / You need to bring it back / You need to bring it back to my life girl… / You’ve been gone for too long, it’s time to come home.”
Yeah, yeah, yeah – been there, done that, a million times or more.
Honestly, there’s little more to say about “Bring it Back.” Yes, Lil Yachty is shy of his 20th year on Earth as of press time, but still, the immaturity of this single is just mind boggling. It’s clunky through and through and it lacks enjoyableness. On paper, conceptually, “Bring it Back” could work, given the personality of Lil Yachty, but the execution undoes it completely. Teenage Emotions may end up being “dead upon arrival” at this rate.