Thomas Rhett, ‘Unforgettable’ | Track Review
Thomas Rhett returns with the second single from his third studio album, ‘Life Changes,’ “Unforgettable.” He showcases his sweet, thoughtful side.
Thomas Rhett hit it big in 2015. His sophomore album Tangled Up ended up going platinum. That’s a huge feat in an age where singles dominate. Speaking of singles, Rhett scored a couple of gold and platinum singles, led by multiplatinum, Grammy-nominated single, “Die A Happy Man.” After dropping the deluxe edition of album no. 2, T.R. gets ready to drop his third studio album, Life Changes (September 8, 2017). Following smash “Craving You,” featuring Grammy-winner Maren Morris, Rhett drops his second single, “Unforgettable.”
Following a juggernaut is never easy. “Unforgettable” is more than a minute shorter than “Craving You” – that’s a lot. Also, from a first listen, it’s obvious that this is a lighter, simpler record. In that regard, “Unforgettable” doesn’t pack the same punch. This isn’t the single that’s going to win over a crossover audience or necessarily build the Thomas Rhett country base. So, based on these observations, you may be asking, this single must totally suck, right? Wrong.
“Unforgettable” is a bit underwhelming at first glance, but listen again, and there’s some magic there. It doesn’t end up catching up with “Craving You,” but likely, will anything be able to do that? Here, Rhett thinks back to his courtship and marriage with his wife. Ah, that’s a winning topic – remember “Die a Happy Man?” Essentially, he’s telling her he remembers everything about their relationship – the when, where, how, etc. Many times, guys are stereotyped to be aloof of such, but being the big sweetie that he is, Thomas Rhett remembers it all. It’s, hence, “Unforgettable.”
Ultimately, “Unforgettable” gives Thomas Rhett a second respectable single. As aforementioned, this one lacks the punch of “Craving You,” but it’s more thoughtful. Also, worth noting, there’s a bit more country-ness here, which may pay dividends within the Rhett base. Will this win over new fans? Eh, maybe, more likely not, but it’s a good, non-flashy addition to his collection nonetheless.