[usr 3.5]
Major Lazer drops catchy new single âCold Waterâ featuring pop heartthrob Justin Bieber and Danish pop singer MĂ.
In addition to awesome production, what makes a non-instrumental EDM song successful? The answer is simple â a big-name artist. Sure, there are plenty of lesser-known headliners on electronic music cuts, but big-name features are huge selling points. âThis is What You Came Forâ features Rihanna, while the Grammy-winning âWhere Are Ă Nowâ featured Justin Bieber.Â
Getting Justin Bieber as a featured artist on any song is âkind of a big deal.â Is the kid still unlikable? Of course, but he is a major pop star and clearly showed more maturity on previous album Purpose. Thatâs the exact reason he might be featured on new Major Lazer single, âCold Water.â In addition to the heartthrobâs appearance, MĂ, a rising star (âLean Onâ and âBeg For Itâ) also guests.
Diplo on âSpontaneousâ Song With Justin Bieber âCold Waterâ
âCold Waterâ mixes an urban-pop sound with a reggae-tinged, dance beat. What a mouthful! The verse sounds less dance-oriented, embracing more of a contemporary R&B. This sound, guitars coupled with lighter synths, suits Bieber, who handles the verses and chorus. Bieberâs tone is rich, showcasing his newfound deeper set of pipes.
âI wonât let go Iâll be your lifeline tonightâ
The chorus has clear separation from the verse, thanks to a more aggressive synth. Mà provides backing support to Bieber on the chorus. Even so, her biggest moment comes via the bridge. The bridge is powerful, serving as a welcome contrast to verses and chorus.
Final Thoughts
Ultimately, âCold Waterâ is pleasant. The single isnât âearth-shatteringâ (Bieber or no Bieber), but contains the cues to make it a big hit. How successful will âCold Waterâ be? Only time will tell, but likely, the water wonât be cold for very long.
[usr 3.5]



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