Jack White continues his compelling comeback with “Corporation,” the brilliantly, chaotic third single from his forthcoming, third solo album, ‘Boarding House Reach.’

Jack White is a longtime darling of the alternative music world.  He’s been successful as a member (and creative force) of The White Stripes, The Raconteurs, and The Dead Weather. Also, his songwriting and production credits can’t be ignored either. In the 10s, White has went the solo route.  Boarding House Reach marks his third solo album.  After dropping hot singles “Connected by Love” and “Respect Commander,” he returns with brilliantly, chaotic third single, “Corporation.”

“Corporation” commences with a sick drum groove – instantly a catalyst for head-nodding and foot-tapping.  After the initially burst of drums, the retro-rock instrumentation kicks in: keyboard, guitar, bass, etc.  This is undeniably delicious, instrumental ear-candy – incredibly funky and vintage through and through. There’s one exuberant, key lyric to know throughout the first three minutes of the song: “Who’s with me?” Later, Jack White serves up some spoken lyrics, over the course of two verses, matching the energy of the corybantic production.

“Yeah, I’m thinking about starting a corporation / Who’s with me? / Nowadays, that’s how you get adulation / Who wants to start a corporation?”

Final Thoughts

The remainder of “Corporation” is nuts, which is incredibly refreshing in an age of predictability. It sounds as if Jack White has become reinvigorated as a musician – it’s a wonderful thing.  Boarding Hour Reach is on pace to be epic, judging by the advance singles.

Jack White • Boarding House Reach • Columbia • Release: 3.23.18

Photo Credit: Columbia