George Ezra, ‘Don’t Matter Now’ | Track Review
British singer/songwriter George Ezra returns in top-notch form with “Don’t Matter Now,” the promo single for his forthcoming, sophomore album.
British singer/songwriter George Ezra is back ladies and gentlemen! Ezra stands out, thanks to the husky nature of his voice. He released his debut, Wanted on Voyage in the United States in 2015, featuring notable singles “Budapest,” “Cassie O’,” and the infectious “Listen to the Man.” In preparation for album numero dos, the 24-year old drops the fun “Don’t Matter Now.”
Ezra keeps it short and sweet on “Don’t Matter Now,” which falls just short of the three-minute mark. The production is exuberant, channeling vintage rock and soul. The rhythmic guitar, bass lines, and horns stand out in particular. Add to the mix sensational backing vocals, and George has a good thing going for him. Even better, all of these things don’t even include his own exceptionalness!
Lyrically, “Don’t Matter Now” is a ball. Ezra is in a mood where he simply doesn’t seem to care. On the first verse, he states his case:
“Sometimes you need to be alone / It don’t matter now / Shut the door, unplug the phone / It don’t matter now / Speak a language they don’t know / It don’t matter now.”
He goes on to state:
“Well I don’t think about that stuff / No, I don’t think about that stuff / it don’t matter now.”
Is George Ezra being simple or is his simplicity equivalent to profundity? It seems that Mr. Ezra is being simple. The proof comes on those nonsensical “Doo-doo-doo, doo-doo-doo’s” that follows the aforementioned lyrics, handled by backing vocals.
On the second verse, Ezra continues in similar fashion – actually that’s the M.O. for the remainder of the song. On the bridge, he offers a switch-up – well not really:
“Batman running your hometown / Serve you well, run through the crowd / It don’t matter now / Change your name, you won’t be found / It don’t matter now.”
All in all, George Ezra returns with a bang. For his devoted fans stateside, it does matter that he’s returning, no matter what he says. Quite fun, “Don’t Matter Now” is well-performed, and well-produced.