
Grammy-nominated pop artist The Kid LAROI drops a brief but smooth and satisfying summery single in “HOW DOES IT FEEL?”
[otw_shortcode_dropcap label=”“I” size=”large” border_color_class=”otw-no-border-color” shadow=”shadow” square=”square”]t’s different tonight, you looked in my eyes / And now, girl, you’re all that I see.” Oh, snap! When The Kid LAROI (Charlton Howard) broke onto the scene, it seemed to land in the hip-hop lane. Even with a more melodic brand of rap, the then-teenaged artist didn’t seem like he would necessarily become a pop artist. However, “Stay” with Justin Bieber became a diamond-certified hit, and since then, it seems Howard has embraced pop. His brief single, “HOW DOES IT FEEL?” is a prime example of R&B-infused pop. The results are positive for The Kid, overall. Rogét Chahayed, Thundercat, Starship, Dopamine, and B. Lewis produced it. Notably, it samples multiple elements from the 2022 Doechii song, “Persuasive”.[/otw_shortcode_dropcap]
The sound of “HOW DOES IT FEEL?” is marvelous. The groove is electrifying, setting the tone from the jump. I love the robust bass guitar, the rhythmic guitar, as well as the colorful keys. The Kid LAROI has a sickening backdrop to sing over. And sing The Kid does, delivering smooth, easygoing vocals. He never gets too high or too low. Some of his best vocal moments are the most rhythmic melodic ones. The sections to beat are the catchy, memorable, and tuneful pre-chorus and chorus! “How does it feel that it’s me and you?” he asks in the pre-chorus, following in the chorus, “‘Cause if you came here to party / Then why you lookin’ down at your phone?” Legit question! All in all, “HOW DOES IT FEEL?” marks another winner for The Kid LAROI. Will it become a big hit? Hard to tell. Nothing has latched on quite like “Stay”, but Howard has more than enough potential and talent to reel in another big fish… score another big hit!

The Kid LAROI » “HOW DOES IT FEEL?” » Columbia » 6.20.25[📷: Columbia] |

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