Luke Bryan, ‘Hooked on It’ | Track Review
Luke Bryan remains in ‘country’ mode on “Hooked on It,” the fourth single issued in advance of ‘What Makes You Country,’ arriving December 8.
Luke Bryan continues to promote his ‘Christmas gift to his fans,’ a new album, What Makes You Country. Ahead of his December 8 album, as of yet, the popular country artist has dropped four singles. First, he showcased objectophilia on “Light It Up,” a pop-oriented, modern country record. On title track “What Makes You Country,” he went more traditional, embracing the ‘country’ in country music. Third single “Most People Are Good” encouraged and lifted up the fan base. Now, he wants us to be “Hooked on It.”
From the start, Luke Bryan fans who pan his pop experiments will be pleased that the ‘country’ sound is intact. There is nothing pop-oriented about “Hooked on It.” This is a country record by a country artist through and through. Musically, there’s assertive electric guitar, prominent use of the banjo, and heavy, acoustic drums – no drum programming. While this is unapologetically country, it has the potential to be crowd-pleasing and successful on country radio – even to a degree on pop radio.
All in all, “Hooked on It” is filled with goodness. There are no glaring cons for Bryan. If you love Luke, then you’ll be onboard with “Hooked on It.” This is not game changing stuff – don’t mistake praise for perfection – but it’s rock solid. Catchy, countrified, spirited, and well-rounded.