Kris Wu, ‘B.M.’ | Track Review
Actor-musician Kris Wu delivers an easygoing, enjoyable, flex-fest-of-a-single with “B.M.” What does “B.M.” stand for? Burberry Made, of course.
Sometimes, you happen upon a new single by perusal, specifically iTunes. That’s how “B.M.,” a new single from Chinese musician-actor Kris Wu, came onto my radar. Musically, Wu is an ‘urban’ artist – R&B and rap – but has also been a member of a boyband. There’s nothing sugary sweet about “B.M.” – it’s urban through and through.
How is “B.M.” urban through and through? The first indication is the production work. It’s kind of low key and moody, yet its anchored by slick, trap drums. The next indication are the rhymes and sung vocals. Kris Wu paints a picture of flex, flex, flex to the nth degree. Evidence of this flexing includes references to fashion in general, Burberry, and Dom Perignon. Wu makes it clear that he’s “Fly as hell on nights got game.” If the flex-action isn’t clear on his verses, he ensures the whole world knows on memorable chorus:
“Flex on ya yay yay / I’m Burberry made / High fashion ain’t cheat / Draped down to my feet.”
So, does Kris Wu accomplish much on “B.M.?” No. He informs us he’s flexing hard and foremost that he’s “Burberry made.” Depth isn’t part of the equation here, but as a record, it’s easy-going and enjoyable. For the most part, this is an inoffensive song too, save for the “s-bomb.” Pleasant, not earth-shattering.