Grammy-nominated English singer-songwriter James Bay releases “Slide,” the fourth and presumably the final advance single from his sophomore album, Electric Light.’

The return of Grammy-nominated English singer-songwriter James Bayis awesome, any way you shake it, particularly the announcement of his sophomore album, Electric Light.  Promo single “Wild Love” received mixed reviews, signaling a change of direction. Personally, I was skeptical – maybe I was waiting for another “Hold Back the River”.  Bay atoned with successive singles “Pink Lemonade” and totally outdid himself on “Us”. Now, he returns with “Slide,”the fourth and presumably the final advance single from Electric Light.

James Bay slackens the pace and brings down the dynamic level on “Slide.”  There’s nothing wrong with that in the least. A piano ballad, from the jump, Bay exhibits great authenticity and stunning, tender vocals. On the second iteration of the chorus, there’s a bit more oomph, as well as tasteful, harmonized backing vocals. The bridge, which follows, initially seems like that breakthrough moment – that potential climax – but quickly, it descends from the sky back to earth.  Even so, effects-filled, harmonized vocals bring more spirit beyond the bridge, but never percolate to the fullest.  “Slide” closes with a spoken word outro courtesy of David Harris.

Final Thoughts

“Us” remains the crowning achievement of the Electric Light advance singles.  That said, “Slide” is beautiful and suits James Bay well. The biggest rub is the fact that it never ‘takes off’ to the stratosphere.  Still, the push and pull are executed well overall.

James Bay • Electric Light • Republic • Release: 5.18.18

Photo Credit: Republic