Post-“Say You Won’t Let Go,” British artist James Arthur continues to build a convincing case as pop’s next big artist stateside with “You Deserve Better.”

“I knew I loved you then / But you’d never know / ‘Cause I played it cool / When I was scared of letting go.” If you are unaware those lyrics hail from the incredibly popular James Arthur song “Say You Won’t Let Go”, then perhaps you might just be living under a rock.  While the British pop artist hasn’t broken through with his albums, the aforementioned single is multiplatinum certified by the RIAA. Perhaps a pair of new singles – “You Deserve Better” and “At My Weakest” are the catalyst for Arthur to expand his popularity stateside.

There’s lots to like about “You Deserve Better.”  First and foremost, James Arthur has a truly sick, expressive voice.  His vocal performance is incredibly nuanced, incorporating runs, gritty, yearning upper register moments, and all-around soundness.  Beyond the vocals, the song is memorable, in regards to both production and songwriting.  Starting with the production, Arthur is propelled by the gift of groove on the chorus section, keeping things interesting.  Even prior to the chorus, the rhythmic guitar accompaniment isn’t a bore, setting up the eventual, more robust, energetic centerpiece.  It doesn’t take a ‘genius’ to figure out the premise of the song which isn’t a brand-new concept. Still, the idea of being a bad lover wishing better for you ex remains relatable and viable, especially in Arthur’s dramatic, emotional hands.

Final Thoughts

All in all, James Arthur continues to showcase his talent and prove his worth in the music game.  “You Deserve Better” may not change the world, but man oh man does Arthur ‘sang.’  Again, appropriate boxes are checked off.  This could very well be a crowd pleaser.

 James Arthur • You Deserve Better / At My Weakest – Single • Columbia • Release: 6.1.18

Photo Credit: Columbia