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British pop artist Charli XCX returns in feisty fashion, exhibiting ‘that attitude’ on the unapologetic, urban-pop single, “5 in the Morning.”

Charli XCX doesn’t seem to stop – just like Bad Boy.  Okay, ultra-corny intro, but hopefully, it caught your attention.  In all honesty, the British pop singer keeps busy, whether she’s the lead artist or she’s collaborating with others.  Coming off from the poorly conceived “Girls” alongside Rita Ora, Bebe Rexha, and Cardi B (how did that go so wrong?), she ‘goes it alone’ on “5 in the Morning.”

Expectedly, “5 in the Morning” is a pop record that’s slick AF.  This joint drips in swagger from the jump, exemplifying the modern urban-infused pop style.  As she recorded this Charli XCX probably said, “Damn it feels good to be a gangsta”. Joking, joking, but in all seriousness, the swagger is turned up to the nth degree. On the third line, she drops the bomb: “But I only f*ck with the ones who are rare enough.” On the pre-chorus, we get more hip-hop lingo with pull up, stunt, glacier, wrist… all the clichés of urban culture are on full display.  Adding to her unapologetic attitude is the simple but assertive chorus.

“I’m goin’ all in

It’s 5 in the mornin’, I’m busy ballin’

I ain’t even stoppin’…”

Final Thoughts

So, what does one make of Charli XCX and “5 in the Morning.” There are a number of adjectives, but the one that comes to mind has already been uttered – cliché.  In the big scheme of things, this is an enjoyable record, and I love the attitude exhibited, but will we remember this song and what does it bring to the greater good of society? What about those of us who don’t ball at 5AM Charli?

Charli XCX • 5 in the Morning – Single • Asylum / Atlantic • Release: 5.31.18

Photo Credits: Asylum / Atlantic