BigXthaPlug, BURN → Song Review

Successful with unlikely collaborations, BigXthaPlug taps Ava Max for the assist on “BURN,” the lead single from his fourth album, BETTER OVER TIME.

Texas rapper BigXthaPlug (Xavier Landum) has a point on “BURN.” He has a partner in crime on the track: Ava Max.  Unlikely pairing? It seems that way, but keep in mind Landum worked successfully with country musicians on his 2025 album, I Hope You’re Happy. “BURN” is the third track from his 2026 album, BETTER OVER TIME (arriving October 30). BigXthaPlug, Ava Max, Tony Coles, Charley Cooks, D’Mile, Diana Gordon, and Earwulf (Thomas Eriksen) wrote it. Coles, Cooks, and JULiA LEWiS produced it.

“BURN” begins with a sung intro: “Into the fire.” From there, Ava Max takes the reins, singing the chorus powerfully, with conviction.

“Right now, it’s raining, but you’re gonna learn

Playin’ with fire, you’re bound to get hurt

No, I won’t get angry, I won’t say a word

No, I just won’t stop until everything burns.”

The accompanying backdrop matches her energy – it’s cinematic.  The same happens when it’s BigXthaPlug’s time. The feel and groove change when he enters in the first verse.  As always, he is confident, and his cadence and flow are compelling. “See, when you helpin’ and they rootin’ for you, they want you to win,” he asserts, and continues, “Whеn shit get wicked, they gon’ stab your back and always bitе your hand.” Woo! Following a second dynamic chorus by Max, BigX brings it again in the second verse. “You niggas bitches, I been tired of sparin’ feelings / Tryin’ to stay off in my lane, take care of my kids and stand on business,” he spits, and concludes, “Put my life on the line to make this shit, but these niggas don’t get it / They just want the shine, the jewels, the life, well here, nigga, come get it.” Ava Max concludes “BURN” with a high-flying chorus and outro that emphasizes, “No, I just won’t stop until everything burns.” All in all, “BURN” is a solid BigXthaPlug banger.  Ava Max’s powerful pipes ‘pop,’ while the production packs a dramatic, mean punch.

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BigXthaPlug → BETTER OVER TIME → BigXthaPlug / UnitedMasters LLC → 10.30.26 [📷: BigXthaPlug / UnitedMasters LLC]

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