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Iconic rock band Alice in Chains returns with “Never Fade,” the third single from their highly-anticipated sixth studio album, ‘Rainier Fog.’

After a five-year hiatus, iconic grunge-/hard-rock band Alice in Chains made a comeback in 2018. It all began with the stellar “The One You Know”, a record which earned a spot on The Musical Hype’s 50 Best Songs of 2018 (So Far) (#11 to be exact). Things got even more triumphant with the announcement of their sixth studio album, Rainier Fog, which welcomed a second, worthwhile single, “So Far Under”. As the release of Rainier Fog inches closer, AIC drops a third advance single, “Never Fade,” which maintains consistency and pleasantry.

“Never Fade” is turned-up from the beginning – understatement. The record is energetic, featuring jagged guitars and a good ole minor key.  The opening guitar riff, which recurs throughout the record, is sick.  The verses tend to be a slightly more dissonant than the eventual chorus.  No, it’s nothing too crazy, but the vocal production incorporates a quirky, slightly off-kilter lead vocal harmonization, not to mention the underlying harmonic progression, which theoretically, resolves incorrectly. Okay, that was a lot to take in, but everything feels “right as rain” on the highly effective, memorable chorus.

“Never fade / I know you think you’re someone I forgot / Never fade / I’m everything you really think I’m not / Never fade / I know you think you’re someone I forgot / Never fade.”

Beyond the verses and choruses, there’s a sick, souped-up electric guitar solo.  The shredding hearkens back to the 90s grunge sound, sigh.

Final Thoughts 

Yeah, I gave some totally long-winded analysis, but just know that “Never Fade” ‘never fades’ – it rocks.

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Alice in Chains • Rainier Fog • BMG Rights Management • Release: 8.24.18

Photo Credit: BMG Rights Management