After the indisputable success of high-flying record “Rake it Up,” Memphis rapper Yo Gotti falls flat on single, “Juice.”

When you have a hit single on your hands, milk it for what it’s worth! That’s the game in the music biz, and that’s the situation that Yo Gotti finds himself in.  In 2016, he struck gold with “Down in the DM” from his album, The Art of Hustle.  Now, the Memphis rapper finds himself with another gem on his hands, “Rake it Up.” Smartly, he’s releasing a new album sooner than later.  Unfortunately, if the album features a dud like “Juice” ends up being, is it worth it?

One of the redeeming qualities of “Juice” is its length.  This record clocks in at a mere two-and-a-half minutes.  Yo Gotti is cocky and confident as always, flexing hard.  The production work is decent, but not necessarily game-changing or ear-catching.  Essentially, the sound is “been there, done that.” As for the rhymes, well, Gotti doesn’t say much either.  Definitely, there’s nothing ‘brand-new’ on “Juice.”

The hook is catchy enough, but keeping with old sayings, “nothing to write home about.” Gotti spits:

“I got that juice / New AP / She got that juice / She got that squeeze / She got that whip / I’m on them skis / I got that drip / I’m overseas.”

The post-chorus ends up being worst – meh at best.  Basically, it sounds tired, played out – flat. The first indication of this flatness is when Yo Gotti feels like he has to spell out the word dripping.

Final Thoughts

Ultimately, “Juice” is not nearly as infectious or notable as “Rake it Up.” This single feels rushed for the upcoming album.  It isn’t horrid, but it’s just simply not that great either.  Yo Gotti has and could do better.

Yo Gotti • I Still Am • Epic • Release: 10.27.17

Photo Credit: Epic