Ty Dolla $ign, Zaddy | Track Review 🎵

[usr 3.5]

Breakout urban artist Ty Dolla $ign returns with the infectious “Zaddy,” a single from his forthcoming sophomore album, ‘Campaign.’

Ty Dolla $ign was among breakout stars in late 2015 and throughout the course of 2016.  Somewhere between an R&B artist and rapper, Dolla Sign is one of many duel threats that characterize urban music as of late.  After releasing his debut in November 2016 (Free TC), Dolla $ign returns with his sophomore album, Campaign, less than a year later (due September 23). Single “Zaddy” serves a promo single for the project.

 What exactly is a “Zaddy?” Judging by the lyrical content, a “sugar daddy.”  “Zaddy” opens with spoken word phone call from a girl.  On the call, she’s telling Ty what she wants materialistically.  Ty Dolla $ign, hence, sings (and raps) about what he receives in return.  For the most part, this is rap stylistically – pop-rap considering there’s definite pitch about the vocals.

The M.O. is sex, period.

“I eat it, I eat it, I beat it / I f*ck her, she ask me why Dolla so nasty.”

On the catchy hook, Dolla $ign infectiously and repetitively refers to himself as a “zaddy”:

“She keep callin’ me zaddy / she keep on callin’ me zaddy / she keep on callin me zaddy / that lil baby got a fatty…”

Final Thoughts

Ultimately, “Zaddy” is catchy as albeit. The concept and messaging of the record is shallow but undoubtedly infectious. All in all, “Zaddy” is enjoyable through and through.

Ty Dolla $ign • Campaign • Atlantic • Release: 9.23.16

 Photo Credit: Atlantic