Canadian rapper and singer Tory Lanez returns with a new pop-rap oriented single, “Shooters.”
Tory Lanez entered the game in 2016, dropping his debut album, I Told You. I Told You ended up being a mixed-bag, but Lanez had his moments. The main issue with the Canadian artist has been identity. What kind of artist does he want to be? Furthermore, if he’s a do-it-all rapper/singer, how does he distinguish himself from the likes of Drake. He returns with a new single, “Shooters.”
“Shooters” has some solid pieces in place. The production is slick, particularly the rhythmic strings and the synthesized horns. Tory Lanez shows a toughness, typical of the male rapper, as well as the modern breed of male R&B artist. For the most part, this is a pop-rap performance – a good compromise for the artist. As aforementioned, there’s still toughness, but the listener is blessed with Lanez’s pipes. The pre-chorus and following chorus are selling points:
“All I wanna do is go out trappin’ with the shooters Wrist game froze, you should see the way we do it Sexy little bitch she throwin’ titties out the window You from outta town but you know what we get into.”
For all the virtues mentioned above, “Shooters” is imperfect. Even though it’s respectable, “Shooters” doesn’t necessarily ‘move the needle’ for Tory Lanez. Artistically, we still don’t know his identity. In regards to the song itself, it’s not the most memorable joint ever. Yes, it’s okay, but will we be discussing how Tory Lanez’s “Shooters” blew up a year from now? No.
Final Thoughts
All in all, “Shooters” is okay – respectable. Tory Lanez still has some work to do to establish himself as a distinct artist. “Shooters” doesn’t quite get him ‘over that hump.’
Tory Lanez • Shooters – Single • Interscope • Release: 9.22.17
Photo Credit: Interscope