After ‘kicking things up a notch’ on “Real Thing,” Tory Lanez keeps the momentum going (for the most part) on the tipsy, “I Sip.”

Tory Lanez entered the game in 2016, dropping his debut album, I Told You.  I Told You ended up being a mixed-bag, but Lanez had his moments.  The main issue with the Canadian artist has been identity.  What kind of artist does he want to be? Furthermore, if he’s a do-it-all rapper/singer, how does he distinguish himself from the likes of Drake.  After unleashing “Shooters,” “Skrt Skrt,” and “Real Thing” (his best single) he returns with “I Sip.” Overall, there’s lots to like, even if it’s imperfect.

Related to its title, “I Sip” indeed sounds tipsy. How? The production matches the tipsy sentiment of the lyrics – plain and simple.  That’s a pro by all means. Rather than rap, Lanez focuses on singing, clearly his strength as an artist.  Personally, he is more effective as a singer that has bars as opposed to being an equally gifted rapper and singer. “I Sip” doesn’t reinvent the wheel for R&B or Lanez artistically.  Overall, it possesses an enjoyable, respectable melody working for it, even if it’s not the most tuneful of the year.  Lanez definitely checks off boxes with the catchy chorus.

Final Thoughts 

All in all, Tory Lanez maintains the momentum of his last single, “Real Thing” on “I Sip.” As aforementioned, Lanez is best when he sings, and he has a catchy chorus and decent melodic line working for him here.  The biggest rubs with “I Sip” is that it grows a bit repetitive after a while, and again, it’s not game changing.  We’ve “been there, done that.” Still, enjoyable.

Tory Lanez • I Sip – Single • Interscope • Release: 11.17.17 

Photo Credit: Interscope