H.E.R., Hold On | Track Review

Grammy-winning artist H.E.R. continues a strong run in 2020 with her latest single,  “Hold On,” hearkening back to the R&B of old.  

It’s no secret that H.E.R. has been on a roll throughout 2020.  The Grammy-winning R&B never fails to compel, single after single. Once again, she comes through on her latest ear catching gem, “Hold On.” “Hold On” is written by a team comprised of herself, Brendan Walsh, Luis Campozano, Maxx Moore, and Tiara Thomas.  This lushly produced joint, clocking in under three-and-a-half minutes, is produced by Bordeaux and Non Native.

Bordeaux and Non Native absolutely kill it in the production department, helping H.E.R. to capture those soulful vibes, hearkening back to R&B of the past. In particular, I love the use of electric guitar and electric keyboard within the backdrop – .  As the record progresses, the guitar only becomes more assertive, bringing in a little rock/pop edge while remaining idiomatic of contemporary soul.  Furthermore, regarding “Hold On,” I adore how ‘unhurried’ it feels.  There’s never any rush whatsoever; just chill, relaxed vibes.

Of course, the biggest selling point of “Hold On” is none other than H.E.R. herself – .  She serves up beautiful, expressive, and nuanced vocals. As she has over the past few years, she sounds utterly compelling.  She’s always in command, without ever forcing things.  In addition to her own marvelous instrument, great songwriting (matters of the heart, of course) and a gorgeous melody definitely give her awesome material to work with.  The chorus, in particular, is pretty sweet.

“And if I hold on to you
I’m only hurting me
I know if I hold on to you
I’ll never want to leave
Wanna love me, wanna set me free.”

Final Thoughts 

H.E.R. continues to shine on “Hold On,” period.  This is a well-written, well-performed, and well-written record through and through.  For fans who enjoy R&B that feels modern yet also incorporates the cues of the past, “Hold On” should totally tickle your fancy.

H.E.R. •  “Hold On” •  RCA • 10.30.20

[: RCA]