If you get nothing else out of the new Florida Georgia Line single “Simple,” Brian Kelley and Tyler Hubbard teach us how to spell the six-letter title.

They’re back! Who? Florida Georgia Line, one of the most the most ‘bro-country’ acts of the now defunct bro-country movement.  Honestly, who can knock Brian Kelley and Tyler Hubbard for returning as of press time? They’re fresh off from a monstrous hit with Bebe Rexha (“Meant to Be”) that has certainly rebuilt interest in them post-Dig Your Roots (2016).  Hubbard and Kelly drop a double dosage of fresh blood with singles “Simple” and “Colorado.”

Addressing the elephant in the room – just how simple is “Simple?” Well, according to the chorus:

“It’s like one, two, three

Just as easy can be

Just the way you look at me

You make me smile

Ain’t no need to complicated it, we both know that’s overrated

We’ve been there, it’s safe to say it ain’t our style

It’s just that simple, S-I-M-P-L-E…”

Honestly, that’s pretty flipping simple – the bros are spelling the word ‘simple’ for heaven’s sake! Gawd!  But, there’s more beyond the relatively lengthy, uncomplicated chorus.  Even though simplicity is the theme, the production is busy with rhythmic acoustic guitars, banjo, whistles, and hard-hitting drums (thudding kick during the verses).  The sound embraces country music, but like many Florida Georgia Line, they’re hip enough for pop appeal and crossover.  This includes lyrically, including a reference to Instagram on the second verse. Give the boys credit for the context they use the social networking platform.

“We used to live on Instagram

Worry ‘bout who al gives a damn…

Then I met you and you met me

And all the rest is history…”

Final Thoughts 

So, what does one make of the simplicity of “Simple?” Personally, it’s a bit too simple.  Yes, Florida Georgia Line makes their point loud and clear, but would a bit more depth hurt? Nah bro! Undeniably catchy, particularly the chorus, after a while, it feels like it just drags on too long without some variation to sustain interest.

Florida Georgia Line • Florida Georgia Line – Single • Big Machine • Release: 6.1.18

Photo Credit: Big Machine