Grammy-winning, teen-pop artist Daya returns with a new single, “New,” which has its fair share of fun and catchy moments.

Here’s one “hard pill to swallow.” Teen pop artist Daya is already a Grammy-winner! Yes, she won a Grammy alongside The Chainsmokers for their hit, “Don’t Let Me Down,” which was released in 2016. That’s admirable by all means, yet it’s also a bit annoying.  Why annoying? There have been much more experienced, more talented musicians who have fallen short of Grammy glory.  Also, Daya has a strike – arguably two strikes – against her.  She earned a coveted spot on the Year-End Playlist: 20 Worst Songs of 2016 for “Sit Still, Look Pretty.” Yuck, the song is cringy!  But moving on, she’s returned with a new single, “New,” which has its moments.

Despite being set in major key, “New” sounds a bit restrained initially.  The production begins in subdued fashion. Eventually, things percolate to a serious boil.  Daya shows respectable vocal poise on the verses. On the pre-chorus, she adopts a ripe falsetto, which is sweet during this particular section. By the chorus, following cooler, more controlled vocals, she ‘belts it out.’  Expectedly, the chorus is catchy. Daya repeats the lyrics enough that they easily get stuck in the head.

“I’m missing you / I’m missing you / What the hell did I do – did I do / Messing with someone new / Thinking I wanted to / Turns out don’t want new / I want you.”

By the chorus, we understand the identity of the song – electro-pop. There’s a drop, and of course, the repetition.

Final Thoughts

The big con of “New” is that after a while, this joint grows a bit annoying.  It suffers from too much repetition.  Still, all in all, Daya offers the world a single that’s enjoyable enough, but not groundbreaking.

Daya • New – Single • Interscope • Release: 10.11.17

Photo Credit: Interscope