Coi Leray, Run It Up | Track Review 🎵

Rapper/singer Coi Leray drops a cute, entertaining, and fierce 🔥 rap bop with her latest single, “Run It Up.”

“Run it up, run it up, run it up, run it up, run it up, run it up, ooh.” Yeah, it should come as no shocker what the name of this 🎙 Coi Leray single is.  If you guessed 🎵 “Run It Up”, well, you’d be batting a thousand! Leray has mustered up some bops in her career, and “Run It Up” marks another enjoyable, noteworthy moment.

The track commences with an enigmatic, nebulous instrumental intro.  This sound (production by 🎛 Johnny Goldstein) establishes quite an aesthetic. The backdrop is set in a minor key, which contributes an edgier vibe. “Run It Up” gets more clarity once Coi Leray enters the mix, performing the running chorus.  Besides repeating the titular lyric, a million times, she also asserts, “I’m an angel in the day and a demon in the night,” later adding that she “Drop the top in the winter cause my heart cold as ice.” WOO! Leray shifts between melodic rap and singing throughout, delivering some ear-catching lyrics along the way. For one, in the first verse, per Coi, “We fuck but we don’t make love.” Hmm 🤔, K… Notably, in the pre-chorus, there’s a sick one-liner: “He wanna eat the groceries, I wanna fuck his homies.” Welp, there ya go.  Besides biting, explicit lyrics, the beat that anchors “Run It Up” is tight, particularly following the initial chorus.  Also, credit Goldstein for those colorful, detuned synths that enter the mix. 🎵 “Run It Up” won’t change your life. Perhaps it won’t even greatly shake up your listening rotation.  But, it’s cute.

via GIPHY

🎙 Coi Leray • 🎵 “Run It Up” • 🏷 Uptown / Republic • 🗓 6.16.23

[📷: Brent Faulkner/The Musical Hype; Uptown / Republic; OpenClipart-Vectors, PIRO via Pixabay]