Reading Time: 2 min read

4 out of 5 stars

Bring Me The Horizon, Kool-Aid [📷: Brent Faulkner/The Musical Hype; Sony Music Entertainment UK Limited; Clker-Free-Vector-Images, Królestwo Nauki, OpenClipart-Vectors, Pete Linforth, Tumisu from Pixabay]Oli Sykes and Grammy-nominated rock band, Bring Me The Horizon, rocks hard in their inaugural single of 2024, “Kool-Aid.”  

“We are the children of the devolution / The infamous martyrs, the scars on the sun / Asphyxiating with a smile on your face / While they pull your teeth out one by one.” Woo! Clearly, the “Kool-Aid” is hellish in the hands of Bring Me The Horizon. BMTH’s first single of 2024 is filled with ample angst.  Backed by strong production work, “Kool-Aid” commences with feedback. Furthermore, the record is heavy and incredibly menacing from the jump.  We wouldn’t have it any other way!

Bring Me The Horizon, Kool-Aid [📷: Sony Music Entertainment UK Limited]Oli Sykes, fittingly, matches the heaviness of the music with his aggressive vocals.  He serves up a mixed of pitched and un-pitched vocals. Furthermore, the lyrics are aggressive too: “I got my (hands around your throat, I love the way you choke) / ‘Cause I am yours and you are mine, I’ll never let you go.”  The section to beat is the chorus, which features a tuneful melody.

“‘Cause you got a taste now, drank the Kool-Aid by the jug

So, suffer your fate, oh, come here and give me a hug

Nobody loves you like I love you, oh, my dear

But you should’ve known that this was gonna end in tears.”

Besides the tuneful melody in the chorus, the underlying harmonic progression is a win too. All told, Oli and Bring Me The Horizon shine on “Kool-Aid,” quite the way to rock hard at the beginning of 2024.

4 out of 5 stars


🎙 Bring Me The Horizon 🎵Kool-Aid” • 🏷 Sony Music Entertainment UK Limited🗓 1.5.24

[📷: Brent Faulkner/The Musical Hype; Sony Music Entertainment UK Limited; Clker-Free-Vector-Images, Królestwo Nauki, OpenClipart-Vectors, Pete Linforth, Tumisu from Pixabay]

 


the musical hype

the musical hype (Brent Faulkner) has earned Bachelor's and Master's degrees in music (music education, music theory/composition respectively). A multi-instrumentalist, he plays piano, trombone, and organ among numerous other instruments. He's a certified music educator, composer, and freelance music blogger. Faulkner cites music and writing as two of the most important parts of his life. Notably, he's blessed with a great ear, possessing perfect pitch.