On single “That’s It,” Bebe Rexha nails the urban-pop sound without breaking new ground.  She enlists Gucci Mane and 2 Chainz.

The profile of pop artist Bebe Rexha is building slowly but surely. Rexha has been ‘around’ for a couple of years, but has yet to release an album.  All indications suggest that her time is coming. Rexha has appeared on a number of high-profile singles, including G-Eazy hit “Me, Myself & I” and more recently, the Louis Tomlinson debut single, “Back to You.” Going back to G-Eazy, he appeared on her single, “F.F.F.” from her first EP of 2017, All Your Fault: Pt. 1.  Now, Rexha returns with All Your Fault: Pt. 2, led by singles “The Way I Are (Dance with Somebody)” and “That’s It,” featuring Gucci Mane & 2 Chainz.  

Before listening, it’s pretty clear the direction that “That’s It” is going to go.  Both Gucci Mane and 2 Chainz are southern rappers – big guns in the trap sound.  Hence, it’s not surprising that “That’s It” plays to their strengths, giving Rexha a trap-oriented, urban-pop single.  Expectedly, the record is well-produced.  Rexha approaches the vocals with a certain degree of gimmickry, playing into the hip-hop oriented sound.  This isn’t the type of song that showcases her vocal prowess, but does show she has a lot swag.

Final Thoughts 

Keeping it short and sweet, “That’s It” is more about sound and vibe than song itself.  Rexha has the urban-pop idiom down pat, but she doesn’t reinvent the wheel by any means.  Is it sexy? Yes.  Game changing or distinct from anything else? No.  Basically, “it is what it is,” and that’s enjoyable, but indistinct of numerous urban-pop records in the same vein.

Bebe Rexha • All Your Fault: Pt. 2 • Warner Bros. • Release: 8.11.17

Photo Credit: Warner Bros.