bbno$, diamonds are forever | Song Review

Canadian rapper/singer bbno$ continues to be prolific and shows his versatility on his engaging first single of 2026, “diamonds are forever.”

Now that’s a statement right there, bbno$ (Alexander Gumuchian).  Our confident, handsome, and talented Canadian rapper and singer remains prolific, starting 2026 off with a bang with “diamonds are forever”.  He wrote “diamonds” with jesse saint john (Jesse St. John Geller), M-Phazes (Mark Landon), and Jesse Fink.  M-Phazes produced It.

“Diamonds are forever” is a departure for bbno$. Although the sound differs from his usual heavy electro-pop sound, the production remains well-rounded.  “Diamonds” thrives on its groove from the jump.  I love the bouncy, rhythmic nature of the beat.  The musical backdrop is modest initially (piano, mellotron-like pad, groove), but the instrumentation grows during the chorus.  The second verse still maintains a modesty in sound, but it is more filled out than the first.  Beyond the sound being a contrast, bbno$ is mellower and more reflective.  Yes, he’s still confident, but perhaps not quite as cocky as say, “it boy”. He sings throughout the verses, as well as the centerpiece, the chorus:

“Money makes us feel like we can almost live forever

And we use it as a cure, but it don’t ever make us better

So I might still walk around the neighborhood, it’s sweater weather

Yeah, this high is temporary, but these diamonds are forever.”

To reiterate, “Diamonds are forever” marks a change of pace for bbno$.  Initially, I was unsure how I felt about it. After several listens, the song grew on me.  It shows that bbno$ has more versatility than he’s giving credit for.

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bbno$ » “diamonds are forever” » bbno$ / broke » 1.9.26 [📷: bbno$ / broke]

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