Rising Finnish pop singer ALMA proves she has what it takes to become a big-time pop star on her feisty, infectious single, “Cowboy.”

“I’m a cowboy, remember my name / Remember my name / And where I came from / Cowboy.” Interesting, and this isn’t even a country song! Anyways, in pop music, a feisty attitude can go a long way.  Honestly, a song where the artist showcases an interesting, ‘sick’ personality bodes well. That’s exactly what happens to rising Finnish pop musician, ALMA. On “Cowboy,” she turns up the personality and ‘that attitude’ big time.  She has some ‘colorful’ language to aid in the attitude as well.

Even though “Cowboy” is a pop record, it embraces a countrified, ‘western’ sound to capture the cowboy sensibility.  Furthermore, it’s a darker record, set in a minor key.  Despite lacking that happy, optimistic feeling, it’s rhythmic and quite appealing to the ears. ALMA delivers a sensational vocal, filled with its fair share of raspy, gritty, and nuanced moments.  Among the best moments is the pre-chorus, which sets up the aforementioned chorus.

“I still got lovin’ for ya

But ony some of you, yeah, yeah

Already said all of my last goodbyes

I think about you, mama

I think about you, daddy

While I start these fires.”

The second verse is half the length of the first, a common feature of popular music.  Even so, ALMA makes it worthwhile, particularly the edgy opening line where she sings, “Honest as a virgin, pissin’ holy water.” The intensity of the record picks up even following the contrasting bridge, thanks to placing profane emphasis on “cowboy” via mother-… fill in the ellipses.

Final Thoughts 

There’s plenty to like about “Cowboy.” ALMA, who has appeared on a number of other singles as a featured guest, deserves to break through.  She has a terrific voice, and “Cowboy” proves she’s got the personality to be a star.  No, “Cowboy” won’t change the pop game, but, it’s a great addition to your playlist.

ALMA • Cowboy – Single • Virgin • Release: 10.10.18

Photo Credit: Virgin