24kGolden continues to build momentum leading up to the release of his debut album (El Dorado) with a potent third single, โ3, 2, 1.โ
โThree sides to the story / Yours and mine and the goddamn truth, girlโฆโ On โ3, 2, 1,โ
24kGoldn continues to build on the massive success of
โMoodโ leading up to his debut album,
El Dorado. โ3, 2,1โ runs just 2:12, but itโs a worthwhile 2:12 to say the least. Producing this pleasant number is a star-studded cast:
Omer Fedi,
Blake Slatkin,
Nick Mira,
KC Supreme, and
Rio Leyva. โ3, 2,1โ wonโt change your life, but itโs worth adding to your playlist โ get this bad boy on your listening rotation!
First things first, โ3, 2, 1โ begins abruptly. Only one note of the instrumental plays before 24kGoldn delivers the chorus. Because of the abrupt start, as a listener, youโre a bit off-put at first โ where is he going with this? Later iterations of the chorus actually pack more of a punch and reveal the full-fledged glory. Following the opening chorus, on the first verse, the production evolves more with a more robust beat and additional instrumentation, which is pretty sweet. Thematically, no one should be surprised that the artist is dealing with those ever-relatable matters of the heart (โStarted with a kiss, ended with a dub / Better if you leave โcause I feel better when youโre goneโ). Of course, nothing sums things up better than โ wait for it โ the chorus!
Final Thoughts 
Ultimately, โ3,2,1โ gives the ascending pop artist another potential hit. No, itโs not quite on the same level as โMood,โ but itโs short and sweet when itโs all said and done. Solid production, respectable performance by 24kGoldn, and a catchy chorus.
24kGoldn โข
El Dorado โข
Records Label / Columbia โข
3.26.21
[
: Records Label / Columbia]