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3.5 out of 5 stars

Rapper/singer Ty Dolla $ign Ty Dolla Sign, Campaign ยฉ Atlanticcontinues to promo his sophomore album Campaign, due September 23. Following the infectious โ€œZaddy,โ€ Ty dropping new single โ€œ3 Wayz.โ€ Simply put, โ€œ3 Wayzโ€ is the ultimate example of excess. Both Ty and guest Travis Scott sound โ€œtoโ€™ up.โ€

The sound of โ€œ3 Wayzโ€ is mysterious from the jump.ย  It opens with a reference to โ€œleanโ€ and codeine. Obviously, this is part of the subject matter.ย  Travis Scott delivers the first half of the hook:

โ€œOne more stop โ€˜fore the world stop
We gonโ€™ roll this loud itโ€™s prohibited
Making money moves off the laptop
Codeine, codeine, codeine, no prescriptions here.โ€

Ty joins for the rest.

The pace is slow and lethargic. This is an excellent touch considering the druggy nature of the song. In addition to the influence of drugs, Ty Dolla $ign references sex as well:

โ€œN*ggas out of Hennessy, bitch, hit the store
Pour that lean, lean, lean, lean, lean
She gonโ€™ turn to a freak, and Iโ€™m gone off a beanโ€ฆโ€

Final Thoughts

All in all, โ€œ3 Wayzโ€ is some kind of a song. Itโ€™s druggy, sexual, and thoroughly irresponsible. Even so, Ty Dolla $ign and Travi$ Scott deliver a hit.ย  It may lack substance (lean and the codeine in it aside), but this slow jam is irresistible.

3.5 out of 5 stars


Ty Dolla $ign โ€ข Campaign โ€ข Atlantic โ€ข Release: 9.23.16
Photo Credit: Atlantic

 

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the musical hype

the musical hype aka Brent Faulkner has earned Bachelor and Masters degrees in music (music Education, music theory/composition respectively). A multi-instrumentalist, he plays piano, trombone, and organ among numerous other instruments. He's a certified music educator, composer, and a freelance music journalist. Faulkner cites music and writing as two of the most important parts of his life. Notably, he's blessed with a great ear, possessing perfect pitch.

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