JVKE, clouds | Song Review 🎵

Pop singer/songwriter JVKE puts a smile on the listener’s face with his infectious cloudy-turned sunny single, “clouds.”

“Yeah, I’m down bad, bad / Happiness was just a fad, fad.” Not good, JVKE (Jake Lawson) – not good! While mentally, the pop singer/songwriter is in a questionable spot – “Overthinking everything” and “Swimming in [his] thoughts” – there is nothing questionable about the quality of his single, “clouds”. Lawson composes and produces “clouds” alongside his brother, Zac Lawson, with top-notch results.  The instrumental supporting his depressed state is delightful – driving production with a great groove, bright synths, and warm pads.  Upping the ante is whistling!

It’s not merely the instrumental, or that infectious whistling that lifts “clouds”! JVKE has a beautiful voice, which he flaunts in the verses and in the chorus.  The good news is, after the first verse, he gets a “pick me up” from that special somebody who changes his whole perspective.  In the chorus, he masterfully and memorably sings, “You got my head above the clouds / My feet up off the ground / And I’m not comin’ down, down, down, down.” Right on, JVKE, right on! Furthermore, in the second verse, Lawson is in a better place, asserting, “You gas me up when I’m breakin’ down.” Word. All in all, JVKE delivers the goods, once more, with “clouds” which is sure to lift your spirits on the dreariest of days.

JVKE // “clouds” // JVKE Music LLC // 3.21.24

[📷: Brent Faulkner/The Musical Hype; JVKE Music LLC; Clker-Free-Vector-Images, Królestwo Nauki, OpenClipart-Vectors, Pete Linforth, Tumisu from Pixabay]