Track Review: Halsey, ‘Now or Never’
Halsey demands her ‘hot n cold’ lover decides about the state of their relationship on “Now or Never,” the promo single from ‘hopeless fountain kingdom.’
Halsey is “kind of a big deal.” After a breakthrough album (Badlands) as well as a ubiquitous, no. 1 single with The Chainsmokers (“Closer”), Ashley Frangipane seems untouchable. Ahead of her sophomore album, hopeless fountain kingdom (expected June 2, 2017), Halsey unveils the promo single, “Now or Never.”
Classifying Halsey artistically typically isn’t cut and dry. On “Now or Never,” however, she seems firmly planted in pop. Honestly, “Now or Never” could pass for an urban contemporary record. While alternative still fits her from an artistic perspective, not merely embracing one style but several stylistic influences, “Now or Never” isn’t alternative in the least. There’s no shame either – the potential is clear from the jump.
What’s the M.O. for Halsey on “Now or Never?” Love, non-love, etc. Halsey highlights the “ups and the downs,” specifically on the pre-chorus:
“Never pick up, never call me / You know we’re runnin’ out of time / Never pick up when you want me / Now I gotta draw a line…”
On the chorus, she confirms her desire for love right now or never.
“…Said you know I wanna keep you around / ‘Round forever, hey, hey, hey / I want you to love me now, now, now, now, now, now / Now or never.”
The second verse offers much of the same. Halsey wants him, yet there’s still clearly dysfunction within the relationship.
“We’ve been through it all / But you could never spit it out for me / Tryna talk to a wall / But you could never tear it down for me.”
By the bridge, she sends the final ultimatum:
“Yeah, draw the line up / Don’t take no more time up, yeah / Make your mind up / I need you to make your mind up, yeah… / Baby you gotta decide something / let me know.”
Halsey keeps it real, yet simple on “Now or Never.” To quote Katy Perry, he’s “hot n cold.” “Now or Never” isn’t innovative in subject matter, production, vocal performance or otherwise, but has plenty of hit potential written all over it. The single won’t blow anyone away, but it’s enjoyable without question.