Track Review: Ty Dolla $ign, ‘Zaddy’
Breakout urban artist Ty Dolla $ign returns with the infectious “Zaddy,” a single from his forthcoming sophomore album, ‘Campaign.’
Ty Dolla $ign was among breakout stars in late 2015 and throughout the course of 2016. Somewhere between an R&B artist and rapper, Dolla Sign is one of many duel threats that characterize urban music as of late. After releasing his debut in November 2016 (Free TC), Dolla $ign returns with his sophomore album, Campaign, less than a year later (due September 23). Single “Zaddy” serves a promo single for the project.
What exactly is a “Zaddy?” Judging by the lyrical content, a “sugar daddy.” “Zaddy” opens with spoken word phone call from a girl. On the call, she’s telling Ty what she wants materialistically. Ty Dolla $ign, hence, sings (and raps) about what he receives in return. For the most part, this is rap stylistically – pop-rap considering there’s definite pitch about the vocals.
The M.O. is sex, period.
“I eat it, I eat it, I beat it / I f*ck her, she ask me why Dolla so nasty.”
On the catchy hook, Dolla $ign infectiously and repetitively refers to himself as a “zaddy”:
“She keep callin’ me zaddy / she keep on callin’ me zaddy / she keep on callin me zaddy / that lil baby got a fatty…”
Ultimately, “Zaddy” is catchy as albeit. The concept and messaging of the record is shallow but undoubtedly infectious. All in all, “Zaddy” is enjoyable through and through.