Track Review | JoJo, ‘F*ck Apologies.’
Urban Pop Singer JoJo makes a fierce comeback with brash, ‘unapologetic’ single “F*ck Apologies.,” featuring Wiz Khalifa.
It has been 10 years since urban pop star JoJo released an album. During her active career, JoJo produced two albums – JoJo (platinum-) and The High Road (gold-certified). A 10-year hiatus is no joke in the music world, so it is imperative that JoJo makes a statement. On the unapologetic “F*ck Apologies.,”she makes a bold statement. Is it enough? – “…that is the question!”
“F*ck Apologies.” opens with heavily picked guitar lines that recur throughout – think pizzicato.Vocally, JoJo has a nice vocal tone, confirming she’s grown up and her instrument has matured. The nuances truly help to sell “Apologies” – grit, raw emotion, and vocal cracks.
The unapologetic narrative starts with the first verse, becoming clearer by the pre-chorus.
“And honestly I was just about to pick up the phone / And then I realized that I didn’t do nothing wrong / you would even tell two lies to prove that you were right / usually I’d go on and take the blame but not this time, not this time”
JoJo comes to the realization that she doesn’t need to bend because she’s innocent – there’s no reason to apologize. Unsurprisingly, the chorus is catchy as albeit. She sells her opposition to “saying sorry,” amplified by the f-bomb. The f-bomb is in step with a majority of edgier pop. Given the fact that JoJo needs to conform, yet distinguish herself at the same time, the move is semi-understandable.
“What you want from me? / I would say I’m sorry if I really meant it / f*ck apologies / I would say I’m sorry if I really meant it / I’m not perfect, I got pride / that’s not what it is this time / so f*ck apologies / I would say I’m sorry I I really meant it / if I, if I, if I really meant it”
Wiz Khalifa’s guest verse is predictable – distinction seems to eschew him as of late. Even so, he does manage to avoid weed references, which is a pro. Weed would totally be uncharacteristic to the song’s central theme.
Ultimately, “F*ck Apologies” is feisty and unapologetic. JoJo delivers well-rounded vocals; she returns feisty and fierce. Wiz Khalifa is so-so as aforementioned, but his rap doesn’t derail the record. The chorus is catchy, in all its explicit greatness. There’s promise for Jo.