Track Review | Fergie, ‘M.I.L.F.$’
Calling Fergie a one-hit wonder would be a total insult, at least in the contexts of singles. Fergie has had success with The Black Eyed Peas and previously as a solo artist. The problem is, The Black Eyed Peas have long faded. Furthermore, Fergie’s sole solo album, The Dutchess, arrived 10 years ago. “Fergalicious,” “London Bridge” and “Big Girls Don’t Cry” burned up the airwaves in 2006. That’s a musical eternity!
Comebacks can happen. Numerous artists have been ‘out of the game’ for years and returned strong. Dr. Dre, D’Angelo, and Maxwell all come to mind. Unfortunately, that’s not always the case. Looking at a pop comparison, Gwen Stefani’s This Is What The Truth Feels Like – 10 years in the making – only received a lukewarm reception despite debuting at no. 1. Something tells me Fergie might receive a similar reception.
It seems as if Fergie has been trying to reclaim her status for a couple of years now. Single “L.A. Love” arrived back in 2014, but it went nowhere (for good reason). Now two years later, Fergie returns with the aggressive “M.I.L.F.$” Fergie deserves credit for re-entering the game unapologetically. The cover art, not to mention the title of her latest single are risqué. She intentionally objectifies herself, noticeably nude with a sexy pose. The pose is clearly a marketing ploy using the good old motto “sex sells.” Will it?
Here’s the thing. Sex appeal is an important facet of music marketing. It’s not necessarily fair or becoming, but it’s how the biz rolls. Regardless how good the eye candy is or even how sexy the ear candy is, what is entering the ears truly needs to be quality in itself. “M.I.L.F.$” is quirky as albeit, and comes off as gimmicky to the nth degree. There’s a sense of desperation on Fergie’s part to be relevant, particularly with “M.I.L.F.$” stealing every trendy hip-hop record it can. Ultimately, it sounds unoriginal despite trying so hard.
Regardless of subjective opinion, will “M.I.L.F.$” be a hit? Eh. There’s a chance, but Fergie’s glory days more than likely seem done. Since her exit 10 years ago, there’s been a fair share of gimmicky female pop/pop-rappers.